Five campaigns, five different objectives. Click any brand to open the full case study.
Objective: establish Theobroma as a genuine gifting destination, not just a bakery, around the festival.
Objective: validate demand for a new unlimited-dessert-pack format before a wider rollout, with Markit Studio running strategy and on-ground event execution end to end.
A Father's Day campaign was also delivered as part of the same ongoing partnership.
Objective: revive the Kesh King brand by leveraging young-generation creators and strengthen brand equity among existing customers, driving cross-generational appeal across Tier 3 and beyond.
Objective: show that the platform handles any complex travel party — a couple travelling with a dog, a family with a baby — not just the simple cases.
Objective: increase daily footfall using creators native to each city's own language — English, Tamil, Telugu and Hindi — rather than one national campaign in one language.
Objective: penetrate micro-markets and build awareness for sheet masks — a category traditionally seen as a metropolitan product — starting with a regional pilot in cities like Moga, Batala and Bokaro.