/* ===== Markit Studio — design tokens ===== */
:root{
  --ink: #14151A;
  --ink-soft: #565A63;
  --paper: #ECEEF0;
  --paper-raised: #F7F8F7;
  --line: rgba(20,21,26,0.14);
  --signal: #FF4B2B;   /* broadcast red-orange */
  --gold: #E0A400;     /* amber, used sparingly for numbers */
  --white: #FFFFFF;
  --max: 1180px;
  --display: 'Barlow Condensed', sans-serif;
  --body: 'IBM Plex Sans', sans-serif;
}

*{box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{
  margin:0;
  background:var(--paper);
  color:var(--ink);
  font-family:var(--body);
  font-size:17px;
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
}

a{color:inherit;}
img{max-width:100%;display:block;}

.wrap{max-width:var(--max); margin:0 auto; padding:0 28px;}

/* ===== Header ===== */
.site-header{
  border-bottom:1px solid var(--line);
  background:var(--paper);
  position:sticky; top:0; z-index:50;
}
.site-header .wrap{
  display:flex; align-items:center; justify-content:space-between;
  height:76px;
}
.logo{
  display:flex; align-items:center;
  text-decoration:none;
}
.logo img{height:34px; width:auto; display:block;}
.logo.logo-lg img{height:39px;}
nav.primary-nav{display:flex; gap:34px;}
nav.primary-nav a{
  text-decoration:none;
  font-size:15px;
  color:var(--ink-soft);
  padding:6px 0;
  border-bottom:2px solid transparent;
  transition:color .15s ease, border-color .15s ease;
}
nav.primary-nav a:hover, nav.primary-nav a.active{
  color:var(--ink);
  border-bottom-color:var(--signal);
}
.nav-toggle{display:none;}

@media (max-width:760px){
  nav.primary-nav{
    position:fixed; inset:76px 0 0 0; background:var(--paper);
    flex-direction:column; padding:28px; gap:0; transform:translateX(100%);
    transition:transform .25s ease; overflow-y:auto;
  }
  nav.primary-nav.open{transform:translateX(0);}
  nav.primary-nav a{
    padding:16px 0; border-bottom:1px solid var(--line);
    font-size:20px; font-family:var(--display);
  }
  .nav-toggle{
    display:block; background:none; border:1px solid var(--line);
    width:40px; height:40px; border-radius:4px; cursor:pointer;
    position:relative;
  }
  .nav-toggle span, .nav-toggle span::before, .nav-toggle span::after{
    content:''; position:absolute; left:9px; right:9px; height:2px; background:var(--ink);
  }
  .nav-toggle span{top:19px;}
  .nav-toggle span::before{top:-6px;}
  .nav-toggle span::after{top:6px;}
}

/* ===== Hero ===== */
.hero{padding:64px 0 0;}
.hero-grid{display:grid; grid-template-columns:1.15fr 0.85fr; gap:28px; align-items:end;}
@media (max-width:860px){.hero-grid{grid-template-columns:1fr; }}
.hero h1{
  font-family:var(--display);
  font-weight:700;
  font-size:clamp(40px, 6vw, 72px);
  line-height:0.98;
  letter-spacing:0.2px;
  margin:0 0 26px;
  max-width:15ch;
}
.hero p.lede{
  font-size:18px;
  color:var(--ink-soft);
  max-width:56ch;
  margin:0 0 32px;
}
.hero-photo{
  display:flex; align-items:flex-end; justify-content:center;
  height:100%; min-height:280px;
  position:relative;
}
.hero-photo::before{
  content:'';
  position:absolute; bottom:0; left:50%; transform:translateX(-50%);
  width:340px; height:340px; border-radius:50%;
  background:radial-gradient(circle, rgba(255,75,43,0.16) 0%, rgba(255,75,43,0) 72%);
}
.hero-photo img{
  position:relative; max-height:420px; width:auto; margin:0 auto;
}
.hero-bottom{padding-bottom:36px;}
.page-hero{padding:64px 0 40px; border-bottom:1px solid var(--line);}
.page-hero h1{
  font-family:var(--display); font-weight:700;
  font-size:clamp(38px,6vw,60px); line-height:1; margin:0 0 16px;
}
.page-hero p.lede{font-size:18px; color:var(--ink-soft); max-width:58ch; margin:0;}

/* ===== Buttons ===== */
.btn{
  display:inline-block;
  font-family:var(--body);
  font-weight:600;
  font-size:15px;
  padding:15px 30px;
  border-radius:999px;
  text-decoration:none;
  border:1px solid var(--ink);
  transition:background .15s ease, color .15s ease, border-color .15s ease, transform .15s ease;
}
.btn:hover{transform:translateY(-1px);}
.btn-solid{background:var(--ink); color:var(--white);}
.btn-solid:hover{background:var(--signal); border-color:var(--signal);}
.btn-outline{background:transparent; color:var(--ink);}
.btn-outline:hover{border-color:var(--signal); color:var(--signal);}
.btn-accent{background:var(--signal); color:var(--white); border-color:var(--signal);}
.btn-accent:hover{background:var(--ink); border-color:var(--ink);}

/* ===== Stat ticker ===== */
.ticker{
  border-top:1px solid var(--line);
  border-bottom:1px solid var(--line);
  padding:30px 0;
}
.ticker .wrap{
  display:flex; flex-wrap:wrap;
}
.stat{
  flex:1 1 200px;
  padding:0 26px;
  border-left:1px solid var(--line);
}
.stat:first-child{border-left:none; padding-left:0;}
.stat .num{
  font-family:var(--display);
  font-weight:700;
  font-size:38px;
  color:var(--ink);
  line-height:1;
  display:block;
  margin-bottom:6px;
}
.stat .label{font-size:14px; color:var(--ink-soft);}

/* ===== Section headings ===== */
section{padding:64px 0;}
.section-head{margin-bottom:38px; max-width:60ch;}
.section-head h2{
  font-family:var(--display);
  font-weight:700;
  font-size:clamp(28px,4vw,40px);
  margin:0 0 12px;
}
.section-head p{color:var(--ink-soft); margin:0; font-size:16px;}

/* ===== Grid cards (services) ===== */
.grid{display:grid; grid-template-columns:repeat(3,1fr); gap:1px; background:var(--line);}
@media (max-width:820px){.grid{grid-template-columns:repeat(2,1fr);}}
@media (max-width:560px){.grid{grid-template-columns:1fr;}}
.card{
  background:var(--paper-raised);
  padding:30px 26px;
  border-left:3px solid var(--ink);
}
.card.accent{border-left-color:var(--signal);}
.card h3{font-family:var(--display); font-weight:700; font-size:22px; margin:0 0 10px;}
.card p{color:var(--ink-soft); font-size:15px; margin:0;}

/* ===== Case study cards ===== */
.case-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:24px;}
@media (max-width:900px){.case-grid{grid-template-columns:repeat(2,1fr);}}
@media (max-width:600px){.case-grid{grid-template-columns:1fr;}}
.case-card{
  border:1px solid var(--line);
  background:var(--paper-raised);
  padding:26px;
  display:flex; flex-direction:column; height:100%;
}
.case-card .brand{font-family:var(--display); font-weight:700; font-size:24px; margin:0 0 8px;}
.case-card .objective{color:var(--ink-soft); font-size:14.5px; margin:0 0 18px; flex-grow:1;}
.case-card .result{
  font-family:var(--display); font-weight:700; font-size:28px; color:var(--gold);
  margin:0 0 4px;
}
.case-card .result-label{font-size:13px; color:var(--ink-soft); margin:0 0 16px;}
.case-card a{font-size:14px; font-weight:600; color:var(--ink); text-decoration:none; border-bottom:2px solid var(--signal);}

/* full case study accordion (work.html) */
.case-acc{border-top:1px solid var(--line);}
.case-acc details{border-bottom:1px solid var(--line);}
.case-acc summary{
  cursor:pointer; list-style:none; padding:28px 0;
  display:flex; justify-content:space-between; align-items:baseline; gap:20px;
}
.case-acc summary::-webkit-details-marker{display:none;}
.case-acc summary::marker{content:'';}
.case-acc .s-left{display:flex; align-items:baseline; gap:18px; flex-wrap:wrap;}
.case-acc .brand{font-family:var(--display); font-weight:700; font-size:30px;}
.case-acc .tag{color:var(--ink-soft); font-size:14.5px;}
.case-acc .plus{
  font-family:var(--display); font-weight:400; font-size:30px; color:var(--signal);
  transition:transform .2s ease; flex-shrink:0;
}
.case-acc details[open] .plus{transform:rotate(45deg);}
.case-acc .case-body{padding:0 0 34px;}
.case-acc .campaign{border-left:2px solid var(--line); padding-left:20px; margin-bottom:22px;}
.case-acc .campaign h4{font-family:var(--display); font-size:19px; font-weight:700; margin:0 0 6px;}
.case-acc .campaign p{margin:0 0 10px; color:var(--ink-soft); font-size:15px;}
.case-acc .metrics{display:flex; gap:34px; flex-wrap:wrap;}
.case-acc .metrics .m .n{font-family:var(--display); font-weight:700; font-size:24px; color:var(--gold);}
.case-acc .metrics .m .l{font-size:13px; color:var(--ink-soft);}
.case-acc .footnote{color:var(--ink-soft); font-size:14px; margin:0;}

/* ===== Two column (about) ===== */
.two-col{display:grid; grid-template-columns:1.1fr 1fr; gap:60px; align-items:start;}
@media (max-width:800px){.two-col{grid-template-columns:1fr;}}
.two-col h2{font-family:var(--display); font-weight:700; font-size:clamp(26px,4vw,36px); margin:0 0 18px;}
.two-col p{color:var(--ink-soft); margin:0 0 16px; font-size:16px;}

.list-plain{list-style:none; margin:0; padding:0;}
.list-plain li{
  padding:16px 0; border-top:1px solid var(--line);
  display:flex; justify-content:space-between; gap:20px; font-size:15.5px;
}
.list-plain li:last-child{border-bottom:1px solid var(--line);}
.list-plain li strong{font-family:var(--display); font-weight:700; font-size:17px;}
.list-plain li span{color:var(--ink-soft); text-align:right; max-width:52%;}

/* ===== Contact ===== */
.contact-grid{display:grid; grid-template-columns:1fr 1fr; gap:50px;}
@media (max-width:760px){.contact-grid{grid-template-columns:1fr;}}
.contact-item{padding:22px 0; border-top:1px solid var(--line);}
.contact-item:last-child{border-bottom:1px solid var(--line);}
.contact-item .k{font-size:13px; color:var(--ink-soft); margin-bottom:6px;}
.contact-item .v{font-family:var(--display); font-weight:700; font-size:22px;}
.contact-item .v a{text-decoration:none; color:var(--ink);}
.contact-item .v a:hover{color:var(--signal);}

/* ===== Contact page (new) ===== */
.contact-hero{
  background:var(--ink); color:var(--white);
  padding:80px 0 70px;
  position:relative; overflow:hidden;
}
.contact-hero::before{
  content:'';
  position:absolute; top:-120px; right:-120px; width:420px; height:420px; border-radius:50%;
  background:radial-gradient(circle, rgba(255,75,43,0.35) 0%, rgba(255,75,43,0) 70%);
}
.contact-hero .wrap{position:relative;}
.contact-hero h1{
  font-family:var(--display); font-weight:700; color:var(--white);
  font-size:clamp(40px,6vw,64px); line-height:1; margin:0 0 20px; max-width:14ch;
}
.contact-hero p.lede{font-size:18px; color:rgba(255,255,255,0.75); max-width:54ch; margin:0;}

.contact-cards{
  display:grid; grid-template-columns:repeat(3,1fr); gap:1px; background:var(--line);
  margin-top:-46px; position:relative; z-index:2;
}
@media (max-width:700px){.contact-cards{grid-template-columns:1fr;}}
.contact-card{
  background:var(--white); padding:28px 24px;
  display:flex; flex-direction:column; gap:10px;
}
.contact-card .icon{font-size:26px;}
.contact-card .k{font-size:13px; color:var(--ink-soft);}
.contact-card .v{font-family:var(--display); font-weight:700; font-size:19px;}
.contact-card .v a{text-decoration:none; color:var(--ink);}
.contact-card .v a:hover{color:var(--signal);}

.contact-brief{
  display:grid; grid-template-columns:1.1fr 0.9fr; gap:56px; align-items:center;
}
@media (max-width:800px){.contact-brief{grid-template-columns:1fr;}}
.contact-brief h2{font-family:var(--display); font-weight:700; font-size:clamp(26px,4vw,36px); margin:0 0 16px;}
.contact-brief p{color:var(--ink-soft); font-size:16px; margin:0 0 28px;}
.contact-checklist{list-style:none; margin:0 0 30px; padding:0;}
.contact-checklist li{
  padding:10px 0 10px 30px; border-top:1px solid var(--line); font-size:15px; position:relative;
}
.contact-checklist li:last-child{border-bottom:1px solid var(--line);}
.contact-checklist li::before{content:'✓'; position:absolute; left:0; color:var(--signal); font-weight:700;}

.next-steps{list-style:none; margin:0; padding:0;}
.next-steps li{display:flex; gap:20px; padding:22px 0; border-top:1px solid var(--line);}
.next-steps li:last-child{border-bottom:1px solid var(--line);}
.next-steps .step-num{
  font-family:var(--display); font-weight:700; font-size:26px; color:var(--signal);
  flex-shrink:0; width:38px;
}
.next-steps h4{font-family:var(--display); font-weight:700; font-size:18px; margin:0 0 6px;}
.next-steps p{color:var(--ink-soft); font-size:14.5px; margin:0;}

/* ===== Client logo marquee ===== */
.client-marquee{
  overflow:hidden;
  border-top:1px solid var(--line); border-bottom:1px solid var(--line);
  padding:28px 0;
  mask-image:linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent);
  -webkit-mask-image:linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent);
}
.client-track{
  display:flex; align-items:center; gap:64px; width:max-content;
  animation:client-scroll 32s linear infinite;
}
.client-track img{height:36px; width:auto; max-width:140px; object-fit:contain; flex-shrink:0;}
@keyframes client-scroll{
  from{transform:translateX(0);}
  to{transform:translateX(-50%);}
}
@media (prefers-reduced-motion: reduce){
  .client-track{animation:none; flex-wrap:wrap; justify-content:center;}
}

/* ===== Interactive service tabs (Beyond influencer marketing) ===== */
.svc-tabs{display:flex; flex-wrap:wrap; gap:10px; margin-bottom:0;}
.svc-tab{
  font-family:var(--display); font-weight:700; font-size:18px;
  background:var(--paper-raised); border:1px solid var(--line);
  cursor:pointer; color:var(--ink); border-radius:999px;
  padding:14px 26px;
  transition:background .15s ease, color .15s ease, border-color .15s ease;
}
.svc-tab:hover{border-color:var(--ink);}
.svc-tab.is-active{background:var(--ink); color:var(--white); border-color:var(--ink);}
.svc-panels{position:relative; padding-top:38px;}
.svc-panel{display:none; grid-template-columns:1fr 1fr; gap:44px; align-items:center;}
.svc-panel.is-active{display:grid;}
@media (max-width:760px){.svc-panel{grid-template-columns:1fr;}}
.svc-panel .num{
  font-family:var(--display); font-weight:700; color:var(--gold);
  font-size:44px; line-height:1; margin-bottom:14px; display:block;
}
.svc-panel h3{font-family:var(--display); font-weight:700; font-size:clamp(24px,3.4vw,32px); margin:0 0 14px;}
.svc-panel p{color:var(--ink-soft); font-size:16px; margin:0 0 18px; max-width:52ch;}
.svc-panel ul{margin:0; padding:0; list-style:none;}
.svc-panel li{font-size:15px; color:var(--ink); padding:10px 0; border-top:1px solid var(--line);}
.svc-panel li:last-child{border-bottom:1px solid var(--line);}
.svc-visual{
  display:flex; align-items:center; justify-content:center; padding:20px;
  position:relative; min-height:220px;
}
.svc-visual::before{
  content:'';
  position:absolute; width:220px; height:220px; border-radius:50%;
  background:radial-gradient(circle, rgba(224,164,0,0.14) 0%, rgba(224,164,0,0) 72%);
}
.svc-visual .big-num{text-align:center; position:relative;}
.svc-visual .big-num .icon{font-size:40px; display:block; margin-bottom:10px;}
.svc-visual .big-num .n{font-family:var(--display); font-weight:700; color:var(--signal); font-size:clamp(46px,6.5vw,76px); display:block; line-height:1;}
.svc-visual .big-num .l{font-size:15px; color:var(--ink-soft); margin-top:10px; display:block;}

/* ===== Differentiators (deck-inspired) ===== */
.diff-grid{display:grid; grid-template-columns:1fr 1fr; gap:1px; background:var(--line);}
@media (max-width:700px){.diff-grid{grid-template-columns:1fr;}}
.diff-card{background:var(--paper-raised); padding:28px 30px;}
.diff-card h3{font-family:var(--display); font-weight:700; font-size:21px; margin:0 0 10px;}
.diff-card p{color:var(--ink-soft); font-size:15px; margin:0;}

/* ===== Photo-accented feature row ===== */
.feature-row{display:grid; grid-template-columns:1fr 1fr; gap:50px; align-items:center;}
@media (max-width:800px){.feature-row{grid-template-columns:1fr; }}
.feature-row.reverse .feature-photo{order:2;}
.feature-row.reverse .feature-text{order:1;}
.feature-photo{
  display:flex; align-items:center; justify-content:center;
  min-height:320px; position:relative;
}
.feature-photo::before{
  content:'';
  position:absolute; width:300px; height:300px; border-radius:50%;
  background:radial-gradient(circle, rgba(255,75,43,0.14) 0%, rgba(255,75,43,0) 72%);
  z-index:0;
}
.feature-photo img{position:relative; z-index:1; max-height:380px; width:auto; object-fit:contain;}
.feature-text h2{font-family:var(--display); font-weight:700; font-size:clamp(26px,4vw,34px); margin:0 0 16px;}
.feature-text p{color:var(--ink-soft); font-size:16px; margin:0 0 14px;}

/* ===== CTA band ===== */
.cta-band{
  background:var(--ink); color:var(--white);
  padding:64px 0; text-align:left;
}
.cta-band h2{font-family:var(--display); font-weight:700; font-size:clamp(28px,4vw,44px); margin:0 0 22px; max-width:16ch;}
.cta-band .btn-solid{background:var(--signal); border-color:var(--signal);}
.cta-band .btn-solid:hover{background:var(--white); color:var(--ink); border-color:var(--white);}

/* ===== Footer ===== */
footer{border-top:1px solid var(--line); padding:40px 0; margin-top:0;}
footer .wrap{display:flex; flex-wrap:wrap; justify-content:space-between; gap:20px; align-items:center;}
footer .fname{font-family:var(--display); font-weight:700; font-size:18px;}
footer .fmeta{font-size:14px; color:var(--ink-soft);}
footer .fmeta a{text-decoration:none; color:var(--ink-soft); margin-left:16px;}
footer .fmeta a:hover{color:var(--signal);}

@media (prefers-reduced-motion: reduce){
  html{scroll-behavior:auto;}
  *{transition:none !important;}
}